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2012年,中国家电业经历了震荡的一年,但在整体衰弱的市场环境中,BEKO(倍科)冰箱同比增长60%,BEKO(倍科)电器有限公司中国区总裁Kursat Coskun认为合适的产品、合适的价格、合适的功能以及合适的策略导演了这场“绝地反攻战”。同时,他也相信随着市场的逐渐趋稳,BEKO(倍科)明年将会呈现更好的态势。中国家电影响世界作为拥有多国工作经验的高层管理人员,Kursat首先肯定了中国家电业的快速发展。他说,中国家电对全球家电业的发展产生了深远影响,来自中国的制造工艺,如色彩、外观设计等都在影响着世界,比如“白电”一词便是源于欧洲传统家电色调以银白、白色为
In 2012, the household appliance industry in China experienced a turbulent year, but in the overall weak market environment, the number of BEKO refrigerators increased by 60% YoY and Kursat Coskun, president of BEKO (China) Electric Co., Ltd., considered the appropriate product , The right price, the right features and the right tactics to direct this “Jedi counterattack.” At the same time, he also believes that with the gradual stabilization of the market, BEKO (Beike) will show a better trend next year. Chinese home appliances affect the world As a senior management with multi-national experience, Kursat first affirmed the rapid development of China’s home appliance industry. He said that China’s home appliances have a profound impact on the development of the global home appliance industry. Manufacturing technologies from China, such as color and design, are influencing the world. For example, the term “white electricity” originates from the traditional European appliances Tone to silver, white for