英国经济学家格里·奥斯库指出:“创造顾客是企业仅次于创造产品的第二次竞争”。现在,越来越多的企业家们认识到,在激烈的市场竞争面前,企业完全可以由被动变主动、由适应需要变为激发需要、创造市场。当然,创造需要并不是凭空创造,而是依据市场的变化规律自觉进行创造。 如何创造市场呢? 鬻马赠鞍 (?)者,卖也。卖马者首先广泛向人们 The British economist Gerry Osko pointed out: “Creating customers is the second competition for enterprises after creating products.” Nowadays, more and more entrepreneurs have realized that in the face of fierce market competition, enterprises can fully change from being passive to being active, from adapting to adapting to demand, and creating markets. Of course, the need for creation is not created out of thin air, but it is consciously created based on the changing laws of the market. How to create a market? The horses donate saddles (?) and sell them. Horseman first spread people widely