随着信息技术的发展,计算机网络技术广泛普及。在这种形势下,电子商务成为了一门新兴的产业,具有很大的发展空间。在电子商务时代,市场营销的思路和途径得到了拓展,对传统的市场营销造成了极大的冲击。因此,在电子商务时代,要对市场营销体系进行完善、打消地理环境和交通工具的限制,将市场营销的方向由传统的单纯营销向客户服务过度,推动电子商务时代市场营销的稳健发展。 With the development of information technology, computer network technology is widely used. In this situation, e-commerce has become an emerging industry, with great room for development. In the era of e-commerce, marketing ideas and ways have been expanded, the traditional marketing has caused a great impact. Therefore, in the era of e-commerce, we must perfect the marketing system, dispel the restriction of the geographical environment and transportation tools, extend the marketing direction from the traditional simple marketing to the excessive service to the customers, and promote the steady development of the marketing in the e-commerce era.