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由于O2O电商平台结合了线上和线下的优势,O2O电商涌入校园市场,前景一片大好,但随着大量O2O电商的涌入,其缺陷和问题也随之愈发突出。通过分析与研究南昌高校校园O2O发展情况,探究O2O电商平台走进校园发展前景。
As the O2O e-commerce platform combines the advantages of online and offline, O2O e-commerce flooding into the campus market is promising. However, with the influx of a large number of O2O e-commerce providers, the defects and problems become more prominent. By analyzing and studying the development of university O2O in Nanchang, this paper explores the prospect of O2O e-commerce platform into the campus development.