当前,中国电视剧广告收入已成为各大电视台收入的主要来源,庞大的电视剧生产数量和制作机构规模在全球都是罕见的。但在电视剧产业上,管理性法规多,服务性措施少;限制性规定多,奖励性措施少;市场潜规则多,规范性法规少。这些都成为制约中国电视剧产业进一步发展的桎梏。 At present, the revenue from advertising of Chinese TV dramas has become the major source of revenue for major television stations. The production volume of large dramas and the scale of production agencies are rare worldwide. However, in the TV drama industry, there are many administrative laws and regulations and few service measures. There are more restrictive regulations and fewer incentive measures. There are many unspoken rules and few normative laws and regulations in the TV drama industry. These have become a constraint on further development of China’s TV drama industry.