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随着我国改革开放程度的不断深入,我国电视传媒的水平正逐步向世界传媒靠拢。我国的电视传媒已经引进了很多在国际上流行的电视运作方式且取得了良好的效果。可以说,目前国内对国外电视节目模式的引进和借鉴已进入了一个高峰期,十几档“翻版”自国外的新节目陆续亮相于各大卫视。引进国外版权模式已成为国内电视节目制作业的新一轮风潮,本文探析了国外电视节目模式在我国的本土化,并分析了其未来在我国的发展方向。
With the continuous deepening of China’s reform and opening up, the level of China’s television media is gradually moving closer to the world media. The television media in our country has introduced a lot of TV operation methods that are popular in the world and has achieved good results. It can be said that at present, the introduction and reference of foreign television program modes has entered a peak period. A dozen files have been released. New programs from abroad are appearing in major TV programs one after another. The introduction of foreign copyright mode has become a new wave of television program production in China. This paper analyzes the localization of foreign TV programs in our country and analyzes the future development of TV program in our country.