沈阳华润雪花啤酒有限公司(以下简称公司)在今年上半年实现产品销售收入(不含税)27042万元,比去年同期26071万元增长34.7％;销售啤酒13.3万吨,比去年同期12.2万吨,增长9％,实现产销率99％,实现利润3053万元,比去年同期2750万元增长11.0％,之所以取得这样的经济成果,原因在于公司在营销方面,始终把拓 Shenyang China Resources Snow Beer Co., Ltd. (hereinafter referred to as the company) in the first half of this year achieved product sales revenue (excluding tax) 270.42 million yuan, an increase of 34.7% over the same period last year, 26.071 million yuan; sales of 133,000 tons of beer, compared with the same period last year 122,000 tons The growth rate was 9%, achieving a production-to-sales rate of 99%, and a profit of 30.53 million yuan, an increase of 11.0% from 27.5 million yuan in the same period of last year. The reason why this economic achievement was achieved was that the company had always put forward