重庆日报报业集团党委书记、总裁管洪在2013年第12期《传媒》杂志刊文,探讨了党报集团如何以转型发展增强自身的生机与活力。从内容上转——由同质化转向差异化。作为一个以传统媒体为基础的党报集团,要巩固舆论宣传主阵地,必须着眼构建定位清晰、特色鲜明、覆盖广泛的媒体群,深入推进传统媒体转型升级,大力实施差异化发展。从受众上转——由面向大众转向着眼分众。必须转变单 Guan Hong, secretary of the party committee and president of Chongqing Daily Newspaper Group, published an article in the “Media” magazine in issue No. 12 of 2013 on how the party newspaper group can enhance its vitality and vitality through transformation and development. Turn from Content - From Homogeneity to Differentiation. As a traditional newspaper-based party newspaper group, in order to consolidate the main propaganda positions, we must focus on building a well-defined, distinctive and broad-based media group, deepen the transformation and upgrading of traditional media, and vigorously implement the differentiated development. Turn from the audience - from the public to focus Focus. Must change single