基于煤炭市场长期低迷的境况下,煤炭企业需要在正确解析当前形式、加快企业转型、提升企业改革创新力度的基础上,通过不断提升宣传思想工作者自身素养、综合运用多种新媒体等合理而有效的方式方法,稳定职工情绪、鼓舞职工士气、扩大企业市场知名度,通过正确的思想引导,帮助企业在发展逆境中保持正能量发展。 Based on the long-term downturn in the coal market, coal companies need to properly analyze the current form, accelerate business transformation and enhance the reform and innovation of enterprises. On the basis of continuous improvement in the quality of propaganda and ideological workers and the comprehensive utilization of various new media, Effective ways and means to stabilize the mood of staff and workers, encourage staff morale, expand the market visibility of the enterprise, and guide enterprises through correct thinking so as to help them maintain positive energy development during the development adversity.