2012年年底,美国老牌杂志《新闻周刊》还未来得及听到新年的钟声,就结束了它80年的纸质出版历史而投向网络的怀抱。它的一篇文章中说:“我们进行了最重大的改革,拥抱数字媒介,我们的竞争者终有一天将以同样的热情拥抱网络。”在数字技术迅猛发展的情势之下,传统媒体正面临前所未有的严峻挑战和考验。此前基于传统媒体而设立的新闻传播学,其专业知识 By the end of 2012, the veteran US magazine Newsweek had not yet had time to hear the bell of the New Year, ending its 80-year paper publishing history and embracing the Internet. In one of its articles, he said: “We embarked on the most significant reforms embracing the digital media, and one day our competitors will embrace the same passion.” With the proliferation of digital technologies, tradition The media is facing unprecedented harsh challenges and tests. Previously based on traditional media and the establishment of journalism and communication, its expertise