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大数据以其数据量大、数据类型及获取手段多、产生及处理速度快的特点为各行各业的发展带来了新的机遇。大数据在山地旅游中的应用贯穿于整个供需产业链。本文对大数据在山地旅游资源开发、旅游供应商、旅游需求方及旅游管理机构的应用进行了分析,探讨了山地旅游大数据应用的发展需求:建立山地旅游大数据运行机制;搭建山地旅游大数据共享平台;培养专业人才队伍等。
Large data with its large amount of data, data types and access to more means to produce and deal with the characteristics of rapid development for all walks of life brought new opportunities. The application of big data in mountain tourism runs through the entire supply and demand industry chain. This paper analyzes the application of big data in the development of mountain tourism resources, tourism suppliers, tourism demand parties and tourism management agencies, and discusses the development needs of mountain tourism big data applications: the establishment of mountain tourism big data operation mechanism; Data sharing platform; training of professional personnel and so on.