南京“全聚德”为何失败有一个绝妙的比喻:尖辣椒和冬瓜比赛谁更辣,结果辣椒取胜了。这就告诉我们营销、竞争的真谛:在经营过程中,惟有立足于自身独特的优势做文章,才能取得成功,否则若像“冬瓜”那样人云亦云,没有自己的定位,最终必会败下阵来。前段时间,北京“全聚德”黯然退出南京餐饮市场,这是全聚德兵败深圳之后的又一次走麦城。表面上看,这是恶性竞争的结果。在南京激烈的“鸭战”中,主线就是不断降价,首先是老京城烤鸭馆发起了“吃 Why Nanjing ”Quanjude “ has a wonderful metaphor: sharp pepper and wax gourd contest who is more spicy, the results of chili to win. This tells us the truth about marketing and competition: In the course of business, only by taking advantage of its own unique strengths to make a fuss, can it be successful. Otherwise, if people like “Melon melon” do not have their own position, they will eventually be defeated. Come in. Some time ago, Beijing ”Quanjude " has been withdrawn from Nanjing’s catering market. This is another time after the defeat of Shenzhen Quanjude defeated the city. On the surface, this is the result of vicious competition. In Nanjing’s fierce “Duck Wars,” the main line is the constant price cuts. The first is the old Beijing Roast Duck Restaurant.