企业文化是80年代初美国学者在比较日美成功企业的经验后提出的经营管理新理论。作为企业管理的一种新观念,它是指企业等经济实体在生产经营中,伴随着自身的经济繁荣而逐步形成和确立并深深植根于企业每一个成员头脑中的独特的精神成果和思想观念,是企业的精神文化。 Corporate culture is a new theory of management and administration put forward by American scholars in the early 1980s after comparing the successful experiences of Japanese and American companies. As a new concept of business management, it refers to the unique spiritual achievements that economic entities in enterprises, such as enterprises, gradually formed and established in their production and operation along with their own economic prosperity and deeply rooted in the minds of every member of the enterprise. Ideas, is the spirit of enterprise culture.