论文部分内容阅读
随着信息时代的到来,创造观、审美观的不断提高,视觉化的包装设计表现形式已经不能满足人们的需求,让人们的审美产生一定程度的视觉疲劳。在现代包装设计中,包装设计呈现出多元化和跨学科的发展趋势,从运用文字、图形、色彩等领域向材料、肌理和特殊工艺的“五感”设计方面拓展。将“五感”应用于包装设计中,创造消费者多感官体验,实现现代包装设计的全新解读,为包装设计创作和发展拓宽了道路。
With the advent of the information age, the concept of creation and aesthetics continue to improve, and visual packaging design can no longer meet the needs of people, so that people’s aesthetic experience a certain degree of visual fatigue. In modern packaging design, packaging design presents a diversified and interdisciplinary trend of development, from the use of text, graphics, color and other fields to material, texture and special technology “five sense ” design expansion. The application of “five senses” in packaging design to create a multi-sensory experience for consumers and to realize a brand new interpretation of modern packaging design has widened the road for packaging design creation and development.