对于众多品牌企业来说,在经历了艰难的原始积累生存期后,在其发展的道路上,总会不可避免的遭遇意外或类似突发事件的“危机门”。每每这时,许多企业就会慌了手脚,乱了心智,由于缺乏应对心理准备和解除危机最佳方法,往往在自认倒霉中使原先构建的品牌大厦美誉度一泻千里,真是得不偿失。 For many brand enterprises, after experiencing a difficult period of primitive accumulation and accumulation, they will inevitably encounter “crisis doors” of unexpected or similar emergencies on the road to their development. Every now and then, many companies panicked and disorganized. Due to the lack of the best ways to deal with psychological preparedness and crisis relief, they often outweighed the prestige of the previously-built brand-name mansion.