要有强烈的营销意识和观念,让客户引导你改变观念改变做法,而不是以我为中心,以媒介为中心;要有成就别人才能成就自己的观念;要有成就别人成就自己的知识和技巧,所以要不断地学习,向成功人士学习。以上三点是原安徽电视台广告部主任,现任克顿顾问董事总经理吴涛在15年的广告主管实践中总结出来的心得,也是他认为一个广告主管应具备的素质。 Must have a strong sense of marketing and ideas, so that customers guide you to change the concept of change in practice, rather than to me as the center, the media as the center; to have the achievement of others to achieve their own ideas; to accomplish others achievements of their own knowledge and skills , So keep learning and learn from successful people. The above three points are the original director of Anhui TV advertising department, the current managing director of Eaton Consultants Wu Tao in 15 years of advertising executives summed up the experience, but also he thinks an advertising director should have the quality.