激励是一个通用词语 ,一般讲是由于需要、愿望、兴趣等内外刺激的作用 ,从而使人处于一种持续的兴奋状态。而从管理学角度来看 ,它是指一个有机体追求某个既定目标的愿望程度 ,它含有激发动机、鼓励行为、形成动力的意义 ,通俗讲就是激发人的积极性 ,使之行为与企业目标相一致 Incentive is a general term, generally speaking due to needs, wishes, interests and other internal and external stimuli, so that people are in a state of continuous excitement. From a management point of view, it refers to the desire of an organism to pursue a certain goal, which contains the motivation, encouragement and motivation. The common sense is to stimulate people’s enthusiasm and make the behavior and the goal of the enterprise Consistent