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相对于大成本制作的电影,中小成本电影想要在激烈的竞争中更好地生存和发展,必须要充分发挥自己的优势。中小成本电影成功的关键因素主要有选题和包装营销。准确地定位受众群体,把握住受众群体的审美需求,在选题上可以引起观众的共鸣。好的电影离不开好的宣传,越来越多的电影开始注重电影的包装营销,多种多样的营销手段是票房的强心剂,中小成本电影因资金有限,在包装营销上要更加注重方法和策略。文章就中小成本电影的选题和包装营销展开探究。
Compared with movies produced at large costs, small and medium-sized movies want to survive and develop better in the fierce competition. They must give full play to their advantages. The key factors for the success of small and medium-sized movie are the main topics and packaging marketing. Accurately target audience, grasp the aesthetic needs of the audience, in the topic can cause the audience’s resonance. A good movie can not do without good publicity, more and more movies began to focus on the film packaging marketing, a variety of marketing tools is the cardinality of the box office, small and medium-cost movie due to limited funds, packaging marketing should pay more attention to methods and Strategy. The article explores the topics of small and medium cost movies and packaging marketing.