在经济全球化的大背景下,经济与文化一体化的趋势日益加快,文化成为凝聚人心、发展经济的重要手段。优秀的企业文化,必然凝聚时代的精华,紧密结合企业的实际,借鉴其它企业成功的经验,具有独特和鲜明的特色。企业文化要体现鲜明的特色。一是行业特色。三百六十行,行行有特色。要善于根据行业的特点,形成各具特色特色的企业文化。二是品 Under the background of economic globalization, the trend of integration of economy and culture is accelerating. Culture has become an important means of condensing people’s hearts and developing the economy. Excellent corporate culture will inevitably condense the essence of the times, closely integrate the actual conditions of the company, draw on the successful experience of other companies, and have unique and distinctive features. Corporate culture should show distinctive features. First, industry characteristics. Three hundred and sixty lines, the line has its own characteristics. To be good at the characteristics of the industry to form a unique corporate culture. The second is the product