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互动时代,广告投放的场面可以用八个字来形容:媒介混战、八仙过海。可以确定,2012年广告主们面临的情形依然如此。这个情形对广告主来讲,既是莫大的好事但也注定纠结,好处源于选择多了,纠结始自准备投放广告。他们困惑的不是为什么做广告,而是怎么用投资的模式投好广告。
Interactive era, advertising scenes can be used eight words to describe: the media melee, the Eight Immortals cross the sea. To be sure, the situation that advertisers face in 2012 remains the same. This situation is concerned, in terms of advertisers, is both a great good thing but also destined to tangle, the benefits come from the choice of more tangled from the ready to put ads. They are puzzled not to advertise, but how to invest in advertising mode.