综观世界上展览业发达国家和地区的成功经验,我们不难发现．这些国家的展览公司无一不重视网络在经营管理尤其是市场营销中的特殊作用。当打开汉诺威,慕尼黑、 Reed等展览巨头的网站时．我们会不禁赞叹这些网站制作 Looking at the successful experience of the developed countries and regions in the exhibition industry in the world, we can easily find out. Exhibition companies in these countries all attach importance to the special role of the Internet in business management, especially in marketing. When opening Hanover, Munich, Reed exhibition giant website. We can not help but admire these sites