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明确农业节事旅游游客感知价值的影响因素对农业节事旅游目的地科学发展具有重要意义。通过对平谷桃花节进行案例分析,文献研究归纳总结游客感知价值测评指标,进行实证研究发现,平谷桃花节游客感知价值包括体验价值、特色价值、主题消费、服务、基础设施和环境价值六个维度,其中体验价值是最核心的感知价值。在此基础上,根据不同感知价值重要性及其表现,对平谷桃花节未来发展提出针对性建议。
It is of great significance to clarify the influential factors of the perceived value of tourists in agricultural festival for the scientific development of agricultural festival destinations. Through the case analysis of Pinggu peach blossom festival, literature review summed up the evaluation index of tourist perceived value, and conducted empirical research. The findings show that the tourist perceived value of Pinggu Peach Festival includes six dimensions: experiential value, special value, thematic consumption, service, infrastructure and environmental value , Of which experience value is the core value of perception. On this basis, according to the different perceived value of the importance and performance of the future development of Pinggu Peach Festival put forward specific recommendations.