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绘本是学前儿童不可或缺的精神食粮,现在国内出版业发展迅速,各种绘本层出不穷,其中质量良莠不齐,许多国产绘本作者和设计者不了解儿童的生理和心理特点,设计出的绘本书籍缺乏情感与个性,版式凌乱、色彩艳俗,对于儿童来说不但没有起到好的熏陶作用,反而成为一种“视觉垃圾”。那么如何从儿童的视觉心里出发来设计绘本,怎样的图文设计才能与儿童产生共鸣呢?还是要从了解儿童的心理入手,从风格、内容、体验、色彩及整体关系上都要体现对儿童的“共情”与关怀,才能创作出真正意义上好的绘本。
Nowadays, the publishing industry in China is growing rapidly. There are many kinds of picture books, of which the quality varies greatly. Many Chinese-made picture book authors and designers do not understand the children’s physical and psychological characteristics. The design of the picture book books lacks emotion And personality, layout messy, colorful, not only for children not play a good role in nurturing, but become a “visual garbage.” So how to design the picture book from the visual heart of children, what kind of graphic design can resonate with children? Or from the understanding of children’s psychology, from the style, content, experience, color and overall relationship must reflect on children “Empathy ” and care, in order to create a truly good picture book.