在各种各样的电视节目中,电视剧可以说是独领风骚,它们几乎占据着每天电视播出的最好的时间,并且也极大的影响着人们的精神生活。但是在我国的电视事业中,电视剧进入市场比较晚,在1996年的第一届电视节目交易会中,电视节目才确定正式的进入了市场,参与了市场的竞争。本文主要分析了中国电视剧的市场走向,并且在此基础上提出了相关的策略以及理论。 In a variety of television shows, TV series can be said to be dominant, they occupy almost the best time every day television broadcast, and also greatly affect people’s spiritual life. However, in China’s television industry, TV series entered the market relatively late. In the first TV program fair in 1996, television programs officially entered the market and participated in market competition. This article mainly analyzes the market trend of Chinese TV dramas, and on this basis, puts forward the related strategies and theories.