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随着现代城市化发展的进程,当今我国民众的消费形式发生着巨大变化。作为消费的物质载体——公共空间,已由满足物质生活需求的环境形态,演变成以体验消费为核心的文化信息传播空间。而伴随着体验消费的进行,各类公共空间的面积越来越大,内部容积和空间形式以及公共设施的视觉形象也变得越来越复杂多样,形成了庞大的视觉信息传达迷宫。因此,关注公共空间的信息传达与文化形象的设计与效应的研究,对于城市发展规划中如何进行有效的文化形象设计,来解决公共空间中文化信息混乱无序所导致人无法获得准确的信息咨询和行为导向的问题,就显得越来越重要。
With the development of modern urbanization, great changes have taken place in the consumption patterns of the people in our country today. As the material carrier of consumption, the public space has evolved from the environmental form that meets the needs of material life into the space for the dissemination of cultural information at the core of experiential consumption. With the progress of experience and consumption, the area of all kinds of public spaces is becoming larger and larger. The internal volume and spatial forms as well as the visual images of public facilities have also become more and more complex and diversified, forming a vast labyrinth of visual information. Therefore, paying attention to the research on the design and effect of public space information transmission and cultural image, how to design effective cultural image in the urban development planning to solve the confusion and disorder of the cultural information in the public space can not get the accurate information consultation And behavior-oriented issues, it becomes more and more important.