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随着我国羊绒衫市场的不断扩大和羊绒衫加工企业的增多,市场上的羊绒衫品牌日渐增多。由于受国际国内市场多种因素的制约,羊绒制品竞争日趋激烈,买方市场已经形成。羊绒衫在买方市场条件下,由过去的价格竞争为主转向了价格、质量、品种、款式、品牌和售后服务等全方位的综合竞争。这对广大消费者来说是前所未有的好事;而对众多的羊绒加工企业来说,则是前所未有的挑战。目前,羊绒衫有效产品供给不足,适销对路的产品紧缺,销售不畅的产品积压过剩,如何迎接羊绒衫买方市场的挑战,已引起业内人士的广泛关注。
With the continuous expansion of China’s cashmere sweater market and the increase in cashmere sweater processing companies, the number of cashmere sweater brands on the market has increased. Due to the constraints of various factors in the international and domestic markets, the competition for cashmere products has become increasingly fierce and the buyer’s market has formed. Cashmere sweater in the buyer’s market conditions, from the previous price competition mainly to the price, quality, variety, style, brand and after-sales service and other comprehensive competition. This is an unprecedented good thing for the vast number of consumers; for many cashmere processing companies, it is an unprecedented challenge. At present, cashmere sweaters have insufficient supply of effective products, shortage of marketable products, and a backlog of oversold products. How to meet the challenges of the cashmere sweater buyer’s market has attracted widespread attention from the industry.