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对于投资者而言,以往铁板一块的传媒市场如今已经松动了:2004年8月18日国家新闻出版署宣布到2004年底,书、报刊的批发市场将对外开放,外商可以在中国投资设立中外合资、合作和外商独资的书、报刊批发、零售企业。据悉,此前,已经批准了11家外商投资的出版物零售企业,还有一些国外的媒体集团和发行集团都开始关注中国出版物、传媒市场的开放情况,着手进入传媒投资市场。 2004年7月5日TOM集团获新闻出版署批准正式与《电脑报》合资,其中《电脑报》社占51％股份,而TOM集团拥有49％的股份。据说这是传媒产业多年来对外开放的第一个项目。2004年4月北大青
For investors, the media market in the past has now been slackened: On August 18, 2004, the State Press and Publication Administration announced that by the end of 2004, the wholesale markets for books, newspapers and periodicals will be opened to the outside world. Foreign investors may set up joint ventures in China, Cooperation and wholly foreign-owned books, newspapers and periodicals wholesale and retail enterprises. It has been learned that 11 retail and foreign-funded publications have been approved before, and some foreign media groups and issuers have started to pay attention to the opening up of China’s publications and media markets and entered the media investment market. July 5, 2004 TOM Group has been formally approved by the Press and Publication Administration as a joint venture with “Computer News”, in which 51% share is owned by “Computer Newspaper” and 49% by TOM Group. It is said that this is the first project that the media industry has been opening up to the outside world for many years. April 2004 North Daqing