作为信息载体的应用写作,在社会生活中使用频率最高,实用价值最大。无论是行政管理、知识产权、科学技术、企业文化、经营决策、公共关系、广告策划等,都离不开应用写作。因此,应用写作大有值得引起高度重视和认真研究的必要。作为培养人才的高等院校,应大力加强应用写作的教学与研究,以提高在校大学生的应用写作学科的理论水平和应用写作能力,以适应知识经济时代的实际需求。 As an application of information carrier writing, the highest frequency of use in social life, the greatest practical value. Whether it is administration, intellectual property, science and technology, corporate culture, business decision-making, public relations, advertising planning, are inseparable from the application of writing. Therefore, the application of writing is worthy of the great attention and careful study necessary. As a college-educating institution of higher learning, the teaching and research of applied writing should be greatly strengthened in order to improve the theoretical level and applied writing ability of undergraduates in applied writing, in order to meet the actual needs of the era of knowledge-based economy.