新形势下,中央对提高新闻舆论工作的能力和水平提出了更高要求。当今时代,舆论环境、媒体格局、传播方式都在发生深刻变化,党的新闻舆论工作必须适应这种变化,尊重新闻传播规律,创新方法手段,切实提高传播力、引导力、影响力、公信力。 Under the new situation, the Central People’s Government has set higher demands on the ability and level of improving the public opinion work. In today’s era, profound changes have taken place in the media environment, media structure and modes of communication. The party’s press public opinion work must adapt to such changes, respect the laws of press and communication, innovate methods and means, and earnestly improve its ability of communication, guidance, influence and credibility.