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陈年代汇仁药业董事长主持人:据我们了解,1998年汇七集团的品牌建设取得了较大的突破,您能具体介绍一下吗? 陈年代:1998年是汇仁品牌建设的分水岭,由于在中央电视台投放了广告,汇仁品牌传遍全国。以前公司认为在中央电视台投放广告费用比较高,1998年公司规模日渐强大发展战略调整,意欲走向全国市场,这时必须建立品牌的知名度,而做广告是最有效的方式,传播平台的选择也至关重要,最终我们决定与中央电视台合作。当时我们咬咬牙花了1000万在《科技博览》投放了5秒广告。事实证明我们的选择是正确的,不但让消费者知
Chen Hui Hui Ren Chairman of the Pharmaceutical Industry Moderator: As we understand that in 1998 the seven brands of brand construction made a major breakthrough, you can tell us about it? Chen Age: 1998 is Huiren brand building watershed, Due to the commercials on CCTV, Huiren brand spread throughout the country. In the past, the Company considered that the advertising cost on CCTV was relatively high. In 1998, the company’s scale was becoming stronger and its development strategy readjusted. Its intention was to go to the national market. At this time, it was necessary to establish the reputation of the brand. Advertising was the most effective way and the choice of communication platform Crucially, we finally decided to cooperate with CCTV. At that time, we bite the teeth spent 10 million in the “Science and Technology Expo” put a 5 second ad. Facts have proved that our choice is correct, not only to consumers