在我国的消费品市场上,只有用“烽火连天”来形容价格战的惨烈才最为恰当。究其原因是,中国公司迷恋价格战的基本原因有两点:第一,中国的产业结构严重轻型化,大部分企业在低层次上竞争;第二,中国的企业老板大部分是游击队出身,除了价格战这类简单打法之外,别的精细化正规战法大 In China's consumer goods market, only with “beacon of fire” to describe the brutal price war is the most appropriate. The reason is that there are two basic reasons why Chinese companies are infatuated with price wars: first, the industrial structure in China is seriously reduced in size and most enterprises compete at a lower level; secondly, the majority of Chinese business owners are guerrillas , In addition to simple warfare such as price war, other refined normal tactics