论文部分内容阅读
上海市是我国首个进入老龄化的城市。去年,上海60岁及以上人口已达435.95万,占总人口比例首次突破30%。为了进一步了解上海老人“老有所乐”的生活质量状况,提升“银发市场”消费质量,上海市质量协会选择“旅游”这个领域,展开了“上海老年人出游现状与需求”的调查。报告对目前老年人旅游市场的优势与短板作了分析,对老年人旅游体验的关键因素进行了识别,并为老年人旅游服务的完善提出了建议。
Shanghai is China’s first city into the aging. Last year, the population of people aged 60 and over in Shanghai reached 4.3595 million, accounting for 30% of the total population for the first time. In order to further understand the quality of life of the elderly in Shanghai and enhance the quality of the “silver hair market,” the Shanghai Quality Association has chosen “Travel” in this area to launch the “Current Situation of Senior Citizens’ Traveling in Shanghai With demand ”investigation. The report analyzes the advantages and shortcomings of the tourism market for the elderly at present, identifies the key factors of the elderly’s tourism experience, and provides suggestions for improving the tourism services for the elderly.