中间型工业品是否需要做品牌?怎么做品牌?壹串通做了有效的探索。自改革开放至今,中国制造业在30年中,创造了令世界惊叹的速度和成就。素有“小五金”之称的五金行业,也随着中国经济地位的崛起,在世界舞台上扮演着日益重要的角色。根据中国五金制品协会发布的数据,目前我国五金制品产业总产值已达8000亿元,并一直保持着15%以上的增速。如此巨大的产业规模使众多“小五金”聚集成为了“大五金”产业。其中家居五金配件更是伴随着中国家具产业过去30年平均22.2%的大幅增长,提供了无尽想象的发展空间。 Do intermediate brands need to be brand? How to make brand? One string to do an effective exploration. Since the reform and opening up to the present, China’s manufacturing industry has created the speed and achievements that have thrilled the world in 30 years. Known as “hardware ” of the hardware industry, but also with the rise of China’s economic status, play an increasingly important role in the world arena. According to the data released by China Hardware Association, the total output value of China’s metal products industry has reached 800 billion yuan at present, and has maintained a growth rate of over 15%. Such a huge scale of the industry so many “hardware” gathered into a “big metal” industry. Home hardware accessories which is accompanied by the Chinese furniture industry average of 22.2% over the past 30 years, a substantial growth, providing an endless imagination of the development.