近些年来发生的三氯氰胺、苏丹红鸡蛋、染色馒头等等事件,让我们不得不认识到企业要承担社会责任的重要性。然而,目前我国的很多企业只单纯的追求利润最大化,认为企业承担社会责任是与企业的财务目标从根本上是矛盾的,这种思想不仅葬送了企业的发展前途,也给社会带来了巨大的损害。因为从长远的角度来看,两者并不矛盾,反而是相辅相成相互促进的。 The occurrence of melamine, Sudan’s red eggs, dyed bread and so on in recent years have caused us to realize the importance of corporate social responsibility. However, at present, many enterprises in our country simply pursue the maximization of profit. They think that the assumption of social responsibility by enterprises is fundamentally contradictory to the financial goals of the enterprises. Such ideas not only ruin the development prospects of the enterprises, but also bring social Huge damage. For in the long run, the two are not contradictory. Instead, they complement each other and promote each other.