雀巢公司的泰国冷饮开发团队曾设计出一款奇特的冰棍,这款产品外形颇似香蕉,剥开用果冻制成的可食用黄色外皮后,里面就出现了带有香草味的雪糕。雀巢公司根据它的外形和英文发音,起名为“笨NANA”。除了本身的味道不错,它的名字更是活泼可爱到极点,这款剥着吃的冰棍迅速在泰国、马来西亚、菲律宾、中国等亚洲国家和地区热销。在销售之初,雀巢公司原本将这款冰棍定位在未成年人的身上,但他们很快发 Nestlé’s Thai Cold Drink Development team has designed a peculiar popsicle that resembles a banana. After peeling off the edible yellow skin made of jelly, vanilla-flavored ice-cream appears inside. Nestle’s name and “stupid NANA” are based on its appearance and English pronunciation. In addition to its own good taste, its name is even more lively and lovely, this peeled popsicle quickly sold in Thailand, Malaysia, the Philippines, China and other Asian countries and regions. At the beginning of the sale, Nestle originally positioned this ice lolly on the minors but they quickly