都市化是现代文明的一个重要产物。在现代社会发展进程中.都市文化往往代表着社会主流文化的发展方向。在都市文化中,有一股不容轻视的力量,那就是都市媒体的崛起。以都市报、都市电视台为主的都市媒体。日夜不停地把信息传递给都市人群。 都市媒体在对手如林的传播世界中异军突起,最根本的原因在于它们向广大受众奉献的传播内容,适合大众的口味。归纳起来有以下突出的三点:（1）鲜明的市民性;（2） Urbanization is an important product of modern civilization. In the process of the development of modern society, urban culture often represents the development direction of mainstream culture in society. In urban culture, there is an undeniable force, that is, the rise of urban media. Metropolitan News, Metropolitan TV station based urban media. Day and night to keep the information passed to the urban population. The most fundamental reason that urban media are emerging in the world of rival rivalry is the content they deliver to the vast majority of audiences and suit the tastes of the general public. Summarized in the following three prominent points: (1) distinctive civic; (2)