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当今社会是一个经济信息高速发展的社会,广告语已成为社会生活中极为广泛的一种语言现象。人类社会到处都弥漫着广告的气息,人们生活的各个方面也都在不同程度上展示着广告文化。广告成为现代社会的一种标志。然而公益性广告语在广告语中起着重要作用。它的蓬勃发展,大大地促进了我国的物质文明和精神文明建设的发展。加强对公益性广告语的研究,创造出更好更多的公益性广告语,从而发挥公益广告语的社会功能和价值,是时代和现实社会的需要。此外,公益性广告语本身就为汉语语用学和汉语修辞学的发展提供了大量的语料。
Nowadays society is a society with rapid development of economic information. Advertising language has become an extremely widespread linguistic phenomenon in social life. The atmosphere of advertisements is filled with human society everywhere, and all aspects of people’s life display the advertisement culture to varying degrees. Advertising has become a symbol of modern society. However, commonweal slogans play an important role in slogans. Its vigorous development has greatly promoted the development of material civilization and spiritual civilization in our country. It is the needs of the times and the real world to strengthen the research on public service slogans and create better and more public service slogans so as to bring the social functions and values of public service slogans into full play. In addition, the public service advertising slogan itself provides a large amount of corpus for the development of Chinese pragmatics and Chinese rhetoric.