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当今,无论经济气候怎样,所有公司都想方设法留住最好的雇员。尽管诱人的薪酬和福利对留住有价值的雇员很重要。但今天的雇员在决定去留时考虑的因素相当多:除一般薪酬因素外,职业者们在他们的工作中还寻找其它的一些东西——企业文化,特别是公司的处事方式、价值观及对雇员的信任等,这是一个雇员决定去还是留的决定性因素。因此从这个意义上讲,企业文化已成为企业参与竞争的重要资本,是决定公司兴衰的关键因素。如何积累这种资本并赚取“超额利润”?下文就是企业文化资本增值的重要方法和途径。
Today, no matter what the economic climate, all companies find ways to retain the best employees. Although tempting pay and benefits are important to retain valuable employees. But today's employees consider quite a lot of things when deciding to go: In addition to the usual paychecks, professionals look for something else in their work - the corporate culture, especially the ways and means of doing business, the values and the Trust of employees, etc. This is a decisive factor for employees to decide whether to go or not. Therefore, in this sense, the corporate culture has become an important capital for enterprises to participate in the competition and is the key factor that determines the rise and fall of the company. How to accumulate this kind of capital and earn “excess profits”? The following is an important way to increase the value of corporate culture capital.