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技术的发展带来了互动电视广告新思路。关于互动电视广告的发展,不得不提到互动电视的发展,目前业界包括三个形态,一个是DTV,是指将活动图像、声音和数据,通过数字技术进行压缩、编码、传输、存储,实时发送、广播,供观众接收/播放的视听系统。一个是IPTV,是一种利用宽带网,集互联网、多媒体、通讯等技术于一体,向家庭用户提
The development of technology has brought new ideas of interactive TV ads. On the development of interactive television advertising, I must mention the development of interactive television, the current industry includes three forms, one is DTV, refers to the activities of images, sound and data through digital technology for compression, encoding, transmission, storage, real-time Send, broadcast, for audience reception / playback of audio-visual systems. One is IPTV, is a use of broadband network, set the Internet, multimedia, communications and other technologies in one, to mention the home users