频道专业化是以频道为单位进行节目内容和频道风格相对集中的定位划分。可以从两个角度理解:一是频道的节目类型组合结构相对集中;二是频道的实际观众组合结构相对集中。第一个角度是供方本位的,第二个角度是需方本位的。频道要做到真正的专业化,必须创新盈利模式。西部黄金卫视在弱势的地缘区位进行战略调整,在夹缝中谋变,全力打造中国西部的区域性强势媒体,为省级卫视尤其是弱势电视媒体的发展战略提供了一条新的发展思路。 Channel specialization is based on the channel for the program content and channel style is relatively concentrated positioning division. Can be understood from two angles: First, the channel type of program portfolio structure is relatively concentrated; the second channel is the actual audience portfolio structure is relatively concentrated. The first perspective is supplier-based, the second is the demand-side position. Channel to be truly specialized, you must innovate profit model. Western Golden Satellite Television strategic adjustment in the disadvantaged geographical location, seeking to change in the cracks, to create a strong regional media in western China, the provincial TV, especially the disadvantaged television media development strategy provides a new development ideas.