汽车产业是中国传统产业中的重要支柱,而互联网时代的到来,改变了人们的生活方式和社会经济的发展,网络营销无疑是提高汽车企业市场适应能力和竞争实力的重要途径,让越来越多的汽车企业认识到互联网对汽车销售的推动作用。因此,研究汽车产业网络营销的发展具有十分深远的意义。 The automobile industry is an important pillar in China’s traditional industries. The advent of the Internet era has changed people’s way of life and socio-economic development. Network marketing is undoubtedly an important way to improve the market adaptability and competitiveness of automobile enterprises, More car companies recognize the Internet to promote the role of car sales. Therefore, the study of the development of automobile industry network marketing has far-reaching significance.