在过去的一年里,羊城数以万计的广告人日子并不顺心。市内某报刊登了一幅漫画:两位广告业务员游说街边杂货店的卖货阿婆做广告,大谈 CI(企业形象战略)之道,老阿婆虽不明底细,却甚通人情,以八折优惠递上饮料让他们润润喉咙。此漫画虽不免刻薄,但广告人为求生存,无孔不入的窘态可见一斑。 In the past year, the days of tens of thousands of advertisers in Yangcheng were not satisfactory. A cartoon was published in a newspaper in the city: Two advertising salesmen lobbied for the sale of the street grocery store and advertised CI (Corporate Image Strategy). Although the old lady was not aware of the details, she was very impressed by the human condition. The 20% discount is handed a drink to moisten their throats. Although the comics are inevitably harsh, but advertisers in order to survive, all-pervasive embarrassment is evident.