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[目的 /意义]国内阅读推广活动开展得如火如荼,以定量的方式对国内阅读推广研究主题进行分析,可为阅读推广实践活动和理论研究提供参考。[方法 /过程]抽取中国知网中国学术期刊(网络版)和万方数据知识服务平台中2 299篇相关文献为数据源,运用共词分析法将国内阅读推广的研究分为7个研究主题。[结果/结论]国内阅读推广研究主题包括阅读推广的提出与兴起、高校阅读推广、未成年人的阅读推广、阅读文化研究、新媒体下的阅读推广、阅读推广理论研究和数字阅读推广。研究发现,国内阅读推广在应用研究领域优势明显,但同时存在基础理论研究不足、对阅读推广环境下读者的阅读心理和阅读行为等缺乏系统深入研究、阅读推广活动的绩效评价有待系统化等问题。
[Purpose / Significance] The domestic reading and promotion activities have been carried out in full swing. The analysis of the topics of domestic reading and promotion research in a quantitative way can provide a reference for reading and promoting practical activities and theoretical research. [Methods / Processes] This paper extracts 2 299 related articles from CNKI (online version) and Wanfang data knowledge service platform as data sources, and uses the common word analysis method to divide the research on domestic reading promotion into seven research topics . [Results / Conclusion] The topics of domestic reading and promotion research include the introduction and promotion of reading promotion, college reading and promotion, reading and promotion of minors, reading culture research, reading promotion under new media, reading promotion theory research and digital reading promotion. The study found that domestic reading promotion has obvious advantages in the field of applied research, but at the same time there are some problems such as lack of basic theoretical research, lack of systematic and in-depth research on readers’ reading psychology and reading behavior in reading promotion environment, systematic evaluation of reading promotion activities, etc. .