本文考察了天津市各类商场服务员对20-30岁年轻女性顾客称谓语的真实使用情况,并对20-30岁女性进行问卷调查,得到此年龄段女性对各种称谓语的满意程度反馈,与使用情况对比。调查发现,不同性别、年龄、阶层的服务员使用的称谓语有明显差异,该年龄段女性本身对大部分的称谓语满意度不高,而对一种特殊的“零称谓”方式更容易接受,表现出当代年轻女性称谓语的缺失现状。 This article examines the various types of shopping malls in Tianjin on the 20-30-year-old young women’s use of customer appellation terms, and 20-30-year-old women were surveyed by the women at this age were satisfied with the various appellations of feedback, Contrast with usage. The survey found that appellations used by attendants of different genders, ages and classes have obvious differences. Women in this age group are not satisfied with most appellations, but are more likely to have a special “zero appellation” Accepted, showing the lack of address status of contemporary young women appellation.