党报向来以政治性、权威性见长,主要围绕党和政府的中心任务和重点工作展开新闻宣传。但是,党报姓“党”名“报”,除了要坚持正确的舆论导向,讲政治,讲大局,还要遵循新闻宣传的规律,增强吸引力、影响力和引导力,尤其在报业竞争口趋激烈的新形势下,更要注意贴近读者,吸引 The party newspaper has always been known for its political and authoritative performance, mainly focusing on the central tasks and key tasks of the party and government. However, in addition to upholding the correct orientation of public opinion, emphasizing politics and stressing the overall interests of the party, the party’s newspaper name of “party” must also follow the laws of press and publicity and enhance its attractiveness, influence and guiding force. In particular, Under the new trend of fierceness, we should pay more attention to readers and attract more readers