切实保护消费者的利益,最重要的一环在哪里?东北地区最大的商业企业——大连商场的思考是:从我做起,把风险留给自己。调查发现,经过多年的努力,他们已成功地构筑了三道拒假“防线”。一是自己动手“防假”,亦即“正本清源”。时下有不少商家在进货时贪便宜、图省事,给不法厂商和批发商钻了空子,个别单位和个人甚至知假买假,坑害消费者。产品售出后这样那样的问题便接踵而至,不知假的弄得焦头烂额,既怕砸了生意和牌子,又担心自己赔了本;知假的推三诿四,顾左右而言他。随着消费者法律意识的逐渐增强和投诉和日益增多,越来越多的商家觉得,购进假货就好比自己给自己安装了定时炸弹,不出乱子也不得安心。大连商场坚持国内产品从有信誉、有规模、质量有保证、售后有服务的企业进货,国外产品从国内的源头公司直接进货,且责任落实到人,谁进假货就解除谁的合同。透明度提高了,放心“系数”也就大了。 Where is the most important part of protecting the interests of consumers? The thinking of the Dalian shopping mall, the largest commercial enterprise in Northeast China, is: Start with me and leave the risks to yourself. The investigation found that after years of hard work, they have successfully built three “defense lines” for refusal to leave. One is to “fake” yourself, which means “originally clearing the source.” Nowadays, many businesses are greedy and cheap when they purchase goods. They have given unscrupulous manufacturers and wholesalers a hole, and individual units and individuals even know that they are buying fake products and impairing consumers. After the sale of the product, such a problem will come one after another. I do not know if it is spurious, it is afraid of smashing the business and the brand, but also worried that they have lost the original; With the gradual increase in consumer awareness of legal issues and the growing number of complaints, more and more businesses feel that buying fake products is like installing a time bomb to themselves. There is no trouble and no peace of mind. Dalian Mall insists that domestic products are purchased from reputable, large-scale, quality-assured, and after-sale service companies. Foreign products are directly purchased from domestic source companies, and the responsibility is fulfilled to the people. Whoever enters the counterfeit goods will release the contract. Transparency is improved, and the “coefficient” is assured.