价格竞争是市场竞争的重要手段 ,大中型企业在激烈的市场竞争中 ,如何优化产品销售定价已成为一个重要的课题。济南钢铁集团总公司近年来在对钢材类产品的销售定价中 ,探索形成了一套由挂牌销售价格和各种价格政策有机结合的价格机制。通过不断优化销售定价使企业的营销策略得 Price competition is an important means of market competition. In the fierce market competition among large and medium-sized enterprises, how to optimize product sales pricing has become an important issue. In recent years, the Jinan Iron and Steel Group Corporation has explored and established a set of pricing mechanisms that combine the listed sales prices with various price policies in the pricing of steel products. Through the continuous optimization of sales pricing, the company’s marketing strategy