旅游业是一项特殊的产业,尽管它也同样随市场经济规律运转,但它的产品,不仅是有形的物质产品,更是一种无形的精神产品,或者说是一种文化产品,它和社会进步与精神文明建设是密切不可分的。 从旅游业的发生、发展看,旅游业实质上是一种社会现象,是人们求知、求新的需要而产生的新兴产业。随着社会和经济的发展,随着人们物质水准的不断提高,随着人们闲暇时间的增多,人们希望通过旅游以获取更多的知识,陶冶情操。 一个旅游者,想要在旅游中获得什么,不能不反映出一个旅游者的文化修养、道德情操;而一个国家在旅游中提倡什么,不能不反映出一个国家的 Tourism is a special industry. Although it also follows the laws of the market economy, its products are not only tangible material products but also intangible mental products or cultural products. Social progress and spiritual civilization are inextricably linked. From the occurrence and development of the tourism industry, tourism is essentially a social phenomenon and is a new industry that arises from the need of people seeking knowledge and seeking new ideas. With the social and economic development, with the continuous improvement of people’s material standards, as people’s leisure time increases, people hope to gain more knowledge through tourism and cultivate sentiments. A tourist, want to get what in the tourism, can not fail to reflect a tourist’s cultural accomplishment, moral sentiment; and what a country advocates in tourism, can not but reflect a country’s