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我国是陶瓷的发源地,现如今绝大部分的陶瓷企业因创新力不强使得陶瓷行业发展陷入低迷状态。从2010年开始,随着各大陶瓷企业基地的不断扩张,我国陶瓷产业中低档陶瓷产业过剩。我国陶瓷业正在遭遇10年以来最差的行情,陶瓷业的倒闭潮即将来袭。在日益巨大的市场压力下,我国生产日用瓷的中小型企业需要积极迎接挑战。本文从日用瓷中小企业的现状入手,从生产技术、产品研发、自主创新等层面进行剖析,并寻求针对性的解决方案,使企业在市场竞争的浪潮中破浪而出。
China is the birthplace of ceramics, now most of the ceramic enterprises due to lack of innovation makes the development of the ceramic industry into a downturn. Starting from 2010, with the continuous expansion of major ceramic enterprises base, China’s ceramic industry in the low-grade ceramic industry surplus. China’s ceramic industry is suffering the worst market in 10 years, the impending wave of closure of the ceramic industry. Under the pressure of increasing market pressure, the small and medium-sized enterprises that produce daily porcelain in our country need to actively meet the challenges. This article starts from the current situation of small and medium-sized daily-use porcelain in China, analyzes production technology, product research and development, independent innovation and other aspects, and seeks solutions to help enterprises to break through the wave of market competition.