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中央电视台招标段(CCTV-1晚间19:00-20:00《新闻联播》、《天气预报》、《焦点访谈》时段)作为国内最黄金的电视时段、及时权威的信息渠道、独一无二的广告资源,一直倍受电视观众和广告业界的关注。对目前活跃在国内广告界的成千上万家企业与广告公司来说,央视招标段的节目与广告运行情况,是他们一段时期内广告策划与媒介传播的重要决策依据,了解和动态掌握招标段的最新状况,对他们整体广告战略的成功有着积极的意义。6月底以来,央视广告部对今年上半年招标段节目与广告运行情况作了整体性的总结分析,我们将此公布于众,以供参考。
CCTV bidding segment (CCTV-1 evening 19: 00-20: 00 “news network”, “weather forecast”, “focus interviews” period) as the most golden television time, timely and authoritative information channels, unique advertising resources , Has been much watched by television viewers and the advertising industry. For the tens of thousands of enterprises and advertising companies currently active in the domestic advertising industry, the operation of programs and advertisements in the bidding segment of CCTV is an important decision-making basis for them in ad planning and media dissemination for a period of time. The latest status of the segment has a positive meaning for the success of their overall advertising strategy. Since the end of June, the advertising department of CCTV made a comprehensive summary analysis of the bidding section program and advertisement operation in the first half of this year. We will make this announcement publicly available for reference.